Jeff Beck, one of the greatest rock and fusion jazz guitarists has been confirmed to perform at Pori Jazz Festival. Beck is going to introduce his new band in Kirjurinluoto Arena on Sunday 25th of July.

- The visibility of Finnish jazz will be increased in Pori Jazz because it is world class standard, promises the new artistic director Tuomas Kallio. Already he has had to answer the question of what will change and what will stay the same in Pori Jazz with the previous artistic director Jyrki Kangas stepping down from his role. Tuomas Kallio will be supported by his colleagues, Markus Partanen and Teppo Mäkynen, each with their own field of responsibilities. Markus Partanen will be in charge of international jazz and Teppo Mäkynen together with Tuomas Kallio will look after Finnish jazz production.

The poster for Pori Jazz 2010 has been designed by young Finnish artist Kustaa Saksi (age 34). Saksi graduated on year 2000 from Lahti Design Institute and currently works in Amsterdam and has so far gained more fame abroad than in his native Finland. He has made designs to Issey Miyake, Levis, Diesel and Italian Elle magazine among others.